follow url “Since 1954 Child Craft™ has been providing safety, comfort, and style to American families. Our long heritage of leadership in safety and innovation of nursery furnishings is unmatched in our line of business. Many of today’s safety standards and guidelines were initially developed and tested at Child Craft decades ago. The innovation and commitment continues today.”
Child Craft’s story dates back to 1954. It was important to visually connect to the history of the brand while also communicating to today’s generation of soon-to-be parents.
The brand history is incorporated through the “Jack & Jill” mark that has been used by Child Craft for decades. Then, keeping it modern, through a well balanced geometric type pairing and a flat tertiary green-yellow hue.
The new brand identity better represents who Child Craft is as a company and connects on a new level to their key customers.
Be sure to visit the newly launched Child Craft website at childcraftbaby.com.